Recruiters Search Before They Read. Both Halves Have To Work
A profile that never appears in search results is invisible regardless of how good the career behind it is. A profile that appears in every search and then reads like a job description loses the reader in the first two lines. Optimisation means solving both problems at once, and the second one is harder.
What Changes In Practice
We rewrite the profile completely: the headline that decides whether anyone clicks, the about section that has to work as a piece of writing, and the experience entries that carry the searchable vocabulary without turning into keyword soup.
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Recruiters rarely contact you, or the roles they contact you about are consistently below your level.
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Your profile still describes a job you left years ago.
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You are relocating and the profile does not signal which market you are now available in.
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Your resume has been rewritten and the profile now contradicts it.
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You work in a technical field and the profile reads as a tool list rather than a career.